PRIVACY POLICY ATM Group, LLC d/b/a Primavera Apartments Last Updated: May 4, 2026
Introduction
ATM Group, LLC, a limited liability company doing business as Primavera Apartments ("Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, submit an inquiry form, schedule a tour, or opt in to receive SMS/text message communications.
By using our website or services, you agree to the terms of this Privacy Policy.
1. Information We Collect
Information You Voluntarily Provide: We may collect personal information that you submit directly to us, including:
- Full name
- Mobile phone number
- Email address
- Inquiry details, including apartment preferences and availability questions
- Tour scheduling information
- Application or leasing-related information
- Payment and billing information (if applicable)
- Any other information submitted through our website forms, email, chat, or phone
Information Collected Automatically: When you visit our website, we may automatically collect non-personal information including:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring website or source
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect to:
- Respond to availability inquiries and leasing questions
- Schedule and confirm property tours or walkthroughs
- Send SMS alerts, follow-up messages, and appointment reminders
- Deliver customer support and resolve service issues
- Process transactions and maintain accurate records
- Send marketing or promotional communications (only where consent has been provided)
- Improve our website, services, and communications
- Comply with applicable legal obligations
- Detect, prevent, and protect against fraud or unauthorized activity
3. SMS / Text Messaging
If you provide your mobile phone number and opt in via our website forms, you may receive SMS text messages from ATM Group, LLC d/b/a Primavera Apartments related to:
- Responses to your availability inquiries
- Follow-up communications regarding your interest in our apartments
- Pricing and lease term information
- Tour scheduling and reminders
- Application status updates
- Customer support communications
- Promotional offers related to current availability (only if separately consented)
Message frequency varies based on your inquiry activity and communication preferences. Message and data rates may apply depending on your mobile carrier and plan.
To opt out, reply STOP to any SMS message at any time. You will receive one final confirmation and no further messages will be sent.
For help, reply HELP or contact us at: Email: Admin@primaverapartments.com Phone: (817) 534-6363
Consent to receive SMS messages is not a condition of inquiry, application, or any other service.
4. SMS Consent and Opt-In Data
We take the handling of SMS consent data seriously and operate under the following strict standards:
- SMS opt-in data and consent records are collected solely for compliance, recordkeeping, and service delivery purposes
- SMS opt-in data, including your mobile phone number and consent status, will not be sold, shared, rented, or disclosed to any third party for marketing purposes under any circumstances
- Service providers or subcontractors who assist in delivering SMS communications are permitted to use your information only to perform services on our behalf and are contractually prohibited from using it for any other purpose
- We maintain records of consent in accordance with TCPA and A2P 10DLC compliance requirements
5. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:
- Service Providers: With trusted vendors or contractors who assist with reservations, communications, customer support, or property management, solely to perform services on our behalf
- Legal Requirements: When required by law, court order, subpoena, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of company assets, in which case your information may be transferred as part of that transaction
- Protection of Rights: To protect the rights, property, or safety of ATM Group, LLC, our residents, or others
All third-party service providers are contractually required to use your information only as necessary to provide services for Primavera Apartments and in compliance with applicable law.
6. Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze website traffic. You may adjust your browser settings to decline cookies; however, some features of the website may not function properly as a result.
7. Data Security
We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.
8. Data Retention
We retain personal information for as long as necessary to:
- Provide our services and fulfill the purposes described in this Privacy Policy
- Comply with applicable legal, regulatory, or contractual obligations
- Resolve disputes and enforce our agreements
When information is no longer needed, we will dispose of it in a secure manner.
9. Your Rights and Choices
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information where applicable
- Withdraw consent for SMS, email, or other communications at any time
- Opt out of promotional communications
To exercise any of these rights, contact us using the information in Section 11 below.
10. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete such information.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. Your continued use of our website or services following the posting of changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
ATM Group, LLC d/b/a Primavera Apartments Address: 2201 E Berry St, Fort Worth, TX 76119 Phone: (817) 534-6363 Email: Admin@primaverapartments.com Website: www.primaverapartments.com
This Privacy Policy is issued by ATM Group, LLC, a limited liability company doing business as Primavera Apartments.
ATM Group, LLC operates this service under the name Primavera Apartments.
ATM Group, LLC operates this service under the name Primavera Apartments.